Tag Archive for traffic

Traffic Up From 32% – 47%

January 23, 2012 / The_Teach / No comments

As a website owner I am constantly measuring the traffic that the sites I own receive. One of those is of course Cuesport TV.

There are a number of in depth analyses that can be done but my basic key performance indicators are Unique Visitors, Number of Visits and then Page Views over a given time period.

Normally I look at 8 KPI’s for Cuesport TV on a weekly basis, but since the release of the embed players last week I wanted to just have a quick look at the traffic levels from this weekend compared to last.

Comparing these two weekends on the three areas mentioned above the traffic levels rose 32% for the number of Page Views; 41% for the number of Visits and 47% for the number of Unique Users.

OK, so this has only been compared across one weekend but it does show that the Embed players will have an impact long term.

For those that may be interested we use Webtrends for the data analysis on Cuesport TV and we use Google Analytics for all of our other sites including this blog. Some of the data that can be farmed is astonishing and I will be looking at some of the more interesting things that come out of this in a later blog post.

If you own a website and would like to have a customised video player (like the one in the right side bar of this blog) built for your site then please contact us on enquiries@cuesport.tv you can tell us the size requirements of the player and can also help in selecting the kind of content you want to show.

Category: General / Tags: , , ,

Making Revenue from Online Video

October 22, 2009 / The_Teach / No comments

This last couple of weeks I have spent a lot of time adding brand new video content to Cuesport TV. Never has there been so much video added in such a short space of time. It is my belief that this is what will drive the channel forward in terms of revenues and viewers, which incidentally go hand-in-hand.

Anyone trying to make revenue from video online with either a subscription or advertising model firstly needs viewers. Without people accessing the channel (or channels in our case) then there is never a chance of revenue being made. This is a very simple thing to write, but in essense is not overly easy to achieve without the right kind of optimisation or funding.

It is something that we have always wanted to develop, and it would be interesting to know how many people are actually searching for pool and snooker related video. What would also be interesting would be to know where they are searching. My estimate would be that most of these searches are carried out on video sharing sites like YouTube. If that is the case it calls into question the business model. The only other way to drive high levels of traffic is to have relevant content and then to pay for it.

We have peaked at around 42,000 viewers in a calendar month and on average viewers are watching for around 26 minutes. The new platform has made it easier for a viewer to find content yet we don’t seem to find people sharing it, I would love to know why.

Have we reached our peak in terms of viewers? What can be done to generate more interest for what we do? Is there really not a massive market for what we offer?

I think I will develop this in a future blog post, if you have any thoughts, good or bad please let me know.

Category: General / Tags: , , , , ,
 
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