I have been involved with Twitter since 2009 and as a marketing tool it is reasonably effective with at times links from the micro-blogging site accounting for 5% of our web traffic (this just dramatically depend on what I am posting of course and varies hugely month-on-month). Not bad for something that is entirely free!
The impact (twimpact?) of a given Twitter post now though seems to have huge changes in it’s effectiveness as there is so much noise. By noise I simply mean useless posts that really have no meaning, of course they have meaning to the people posting and perhaps to their inner-circle but mean nothing to the vast majority.
I realise that these people can just be ‘unfollowed’ but in some cases they are the same people that I am targeting with Cuesport TV posts. One of the keys to success on Twitter is engaging with posts on the site and making sure you follow some/all of these relevant people as that in turn may mean that you get followed back and the effectiveness of your posts grow.
I have to be honest and say that I have started ‘dialing-out’ of some of these accounts, just yesterday I unfollowed around 100 people (some inactive to be fair) that I have not had any interaction with.
I think to sum up (and really get to the point of this post) I have to say that although Twitter is an excellent marketing channel for businesses and brands (if you have a small business and do not have an account then I implore you to do so) it is not just about numbers in order to be successful.
Hard work is of course needed to build a relationship with key people within your niche area but the volume of followers or people you follow do not matter, but the quality of the people following you and that you follow does. You get to this through better interaction and offering something that people want to read.
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