First up I hope that everyone enjoyed their New Years celebrations, whether it was spent with family, friends, loved one’s or strangers I sincerely hope that you welcomed in the New Year in a positive way and that the handover is not too big!
2011 was a good year for Cuesport TV in many ways but by the same token there were a number of things that I felt needed improvement or a complete overhaul. I am going to try and look at the best and worst of what we achieved in the year in this post.
One of the biggest positives was the move to our new home, the new Cuesport TV ended up being delayed but I am happy with the look that the developers have managed to build. One of the other positives from a financial aspect was also the building of the live event pay-per-view system. I like the fact that is it easy to use but there are still some improvements that can and will be made.
I have also been pleased with the level of service we have managed to provide on the majority of our live events, those that have had problems have had it resolved or had a refund. At the same time the quality of the production has also been good with multi-camera shoots, live scoring and commentary at all events across the year.
Away from the actual video side of things I am also pleased with the Facebook page that we have for Cuesport TV now with over 2500 ‘members’ that comment and post quite regularly, this is something that I want to really develop in 2012 as it is a great way of getting awareness for our content. (Have to put a small note in for Twitter here as well, the other social network that I use frequently has also provided us with some very good interaction and love it or hate it it is here to stay.)
What can be improved?
Rather than go in depth I am simply going to write a list below, if you can think of anything else that we can do to improve then please post it in the comments:
- Greater Production quality of the live events
- Number and frequency of the live events
- More UK 8 Ball content as this drives us the most traffic
- Making videos available from the live events much quicker (we are sitting on some content from as far back as 2008)
- Search functionality on the website
- More users accessing live events (one of the ways that we can continue)
- More users accessing video on demand content more frequently, especially in the UK (The video adverts help to fund the business so the more that are viewed the better it is long-term.)
- New ways of monetising the video channel, with much more relevant advertising/sponsorship
- Creation/Promotion of our own series of events giving us full control
- Access to third party content
- Greater preparation for live events
This is just a short selection and if you have any burning ideas then please let us know.
Here is to a fantastic 2012 thanks for being with us in 2011!
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