As a website owner I am constantly measuring the traffic that the sites I own receive. One of those is of course Cuesport TV.
There are a number of in depth analyses that can be done but my basic key performance indicators are Unique Visitors, Number of Visits and then Page Views over a given time period.
Normally I look at 8 KPI’s for Cuesport TV on a weekly basis, but since the release of the embed players last week I wanted to just have a quick look at the traffic levels from this weekend compared to last.
Comparing these two weekends on the three areas mentioned above the traffic levels rose 32% for the number of Page Views; 41% for the number of Visits and 47% for the number of Unique Users.
OK, so this has only been compared across one weekend but it does show that the Embed players will have an impact long term.
For those that may be interested we use Webtrends for the data analysis on Cuesport TV and we use Google Analytics for all of our other sites including this blog. Some of the data that can be farmed is astonishing and I will be looking at some of the more interesting things that come out of this in a later blog post.
If you own a website and would like to have a customised video player (like the one in the right side bar of this blog) built for your site then please contact us on enquiries@cuesport.tv you can tell us the size requirements of the player and can also help in selecting the kind of content you want to show.