Well Worth a Read
Not particularly related to pool or snooker but I read a number of business and marketing related books.
They interest me, especially web marketing and the new ’social media’ phenomenon.
The one I have just read is a great book by Seth Godin, I stumbled across Seth’s blog about three months ago and avidly read his daily blog posts that now come through directly to my inbox. You can find his blog here: Seth Godin.
The writing style of the book I read is very much the style of his blog but with some case studies and slightly longer sections. The book in question is Purple Cow: Transform Your Business by Being Remarkable
The idea of the Purple Cow is a simple one, get your business noticed by providing a product or service that is remarkable. In this day and age it is important to stand out from the crowd. There are a lot of practical examples in the book and it is a must read for any business owner, whether your company operates on the web or the high street and whether it is large or small.
Whilst I am on the subject, try this one as well: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The next one on my list is also by Seth Godin, Tribes
Click on the links and you can find the books directly at Amazon.
Have you read a great book recently? Please let me know, I would say it is my number one pastime outside of my work.
