Well I will answer this question with Monday Night!
For us as a broadcaster it was our most successful live event yet. 1300 viewers converged on the video player to watch a mediocre (I am being fair with that comment) challenge match between John Kelly and Tony Halpin. Lots of money being played for, in fact £10,000 per man.
1300 is not a lot in the wider scheme of things, but when you add in that we only really advertised it with 2 hours notice on 4 message boards and couldn’t even get out an email it is quite amazing.
The channel will grow this year, because we have introduced multi-camera angles, live score graphics and live commentary all which add to the viewer experience.
But the biggest reason in my opinion is viewer-interaction, on Monday night we received over 200 comments on our blog whilst people were watching. This adds something to live broadcasting that you will never get with traditional TV and also gives a reason for a viewer to stay online.
Most surprisingly 92 people were still watching at 1:40am when the last 8-ball was potted.
Roll on the next live event I say!
